Wix vs. WordPress

Wix vs. WordPress: if you need to choose between the two, then this post is for you! We’ll take a look at the pros and cons of each option, so that you can determine which one fits your needs the best.

What is the Key Difference Between Wix and WordPress?

Wix is a drag and drop website builder, offered as a service. There are free and premium plans and you can get support directly from Wix. You don’t need to know and code and you can build an awesome site very fast.

WordPress.org itself is a free platform, but you need to pay for hosting, which starts at a few dollars per month. Most websites on Earth are WordPress sites! This platform is a beast in terms of features and flexibility. Sky is the limit! But this comes  with more complexity and a steeper learning curve.

Let’s get into the details, below:

Design and Themes

Wix has hundreds of awesome themes that are look great. They have a a lot of templates specifically designed for many types of businesses (such as consultants, restaurants, real estate agents, you name it), for musicians, designers, photographers, artists and so on.

When you first sign up, they have an option called “Artificial Intelligence” – a wizard that will guide you to setup your website very fast. However, you can definitely use the classic drag and drop editor if you prefer.

Wix also offers a cool mobile editor, so that you can make sure your site looks good online.

WordPress has a ton of free and paid themes you can choose from. As WordPress gets updated quite often, it’s important to choose a theme that is maintained by its developers and updated, as well. That is why it’s advisable to go for a premium theme. However, there are many good free themes there, as well!

There is no limit to what you can achieve with WordPress in terms of design. One watch out here though. It’s not so easy to get your site to look like the demo site of some vendors. Choose a theme that it’s easy to customize and that strikes a good balance between functionality and design.


Wix offers a ton of features and the guys are keeping the builder at the cutting edge of innovation, always adding new features. So if you make this choice, you can rest assured that you’re covered on this part.

Moreover, if you don’t find the feature you’re looking for, Wix has an App market, where you can find apps developed by third parties. They help you expand the base functionalities of Wix.

WordPress offers the highest flexibility in terms of possibilities. You can add pretty much any functionality on Earth via using plugins. There is a plugin for anything out there. Some are free and some are paid.

Again, the higher flexibility comes with greater complexity. So with WordPress, expect to dedicate more time when using WordPress.

Ease of Use

Among the two options we discuss in this post, there is no question that Wix is easier to use. Its drag and drop editor makes it really easy to build your pages in no time.

WordPress is the most powerful option. If you don’t want to build something sophisticated, then no need to worry with WordPress, as well. It’s when you start to add different bells and whistles that you have a higher learning curve.

I don’t know how to code and I have a number of WordPress sites. I can do pretty much anything I want with them, so anyone can do it. You just need to have the right expectations, i.e. that it the learning curve it’s a bit steeper and you just need to dedicate a bit of time.

If you just want to get your site live as soon as possible and spend very little time on your site (and more on building your business), just go with Wix.

If you’re willing to dedicate a bit more time to your site, WordPress is a great option, as well.


Wix offers 24/7 access to a support team that can assist you with the challenges you face.

WordPress is a free open source platform, so there isn’t any dedicated support team that can help when you have problems. However, as there are so many WordPress sites, you just need to type your question in Google and you’ll find an answer. You’re most likely to experience information overload. And ocassionally, fixing something will take more time than you’d like.


Wix has a free plan that you can definitely start with, in order to experiment and see if the platform fits you.

Then if you’re serious about your presence online, you’ll switch to a premium plan, which (starting with ‘Combo’) allows you to get rid of the Wix advertising a use a custom domain name (such as mybusiness.com). Moreover, starting with the ‘Combo’ plan, you also receive access to a free domain name for the first year.

WordPress itself is a free open source platform. You need to pay for the hosting though, starting with a few dollars per month. Then, you could also have associated costs if you use a premium theme and/or paid plugins. You can use exclusively free themes and plugins. However, if you need specific, more advanced functionalities, you may prefer more premium options.

Wix vs. WordPress Conclusion

Both options are excellent, but quite different:

  • Go for WordPress if you’re after the highest power and flexibility and you don’t mind the steeper learning curve. This is a beast: sky is the limit on what you can do with WordPress.
  • Go for Wix if ease of use is important. You still get a ton of innovative features that are more than enough for most people, wanting to develop smaller sites. If you’re a solopreneur who want to focus on growing the business instead of pampering the website, you may find Wix to be a good option for you.