Wix vs. Squarespace

Wix vs. Squarespace: need to choose between these 2 excellent website builders? In this post we’ll go through the pros and cons of each one and how they compare to each other.

Squarespace vs. Wix: How do They Compare?

First of all, they are both great options!

Wix is the best overall website builder in my opinion, balancing well cutting edge, innovative feature with ease of use and sleek designs.

Squarespace is the best in terms of polished, high quality design and themes. They also have many advanced features and have a steeper learning curve than Wix.

Design and Themes

Wix offers over 500 themes that they are particularly great at having templates customized for different types of sites: small business owners, consultants, restaurants, real estate, photographers, designers and so on.

Moreover, you can choose between a classic drag and drop editor and a cool option called ‘Artificial Intelligence’, which is a wizard that assists you in building your sites very fast.

Squarespace has fewer themes to choose from, but they are exceptionally well built, by professional designers. They are by far the most refined themes you can find in any website builders. So if your focus is on visuals, portfolio, photography, this may be an interesting option.

If you just want to use a template specifically designed to your type of business and have your site live as fast as possible, go with Wix. It will look great, have all the functionalities you need and still offer a ton of features.


WordPress is the most powerful blogging platform, period. There is virtually no limit to what you can do with WordPress. Big sites, sophisticated membership sites, awesome blogs, ctting edge SEO? You name it! Whatever you ‘re after, it can be achieved with WordPress.

This doesn’t necessarily mean that this is easy or cheap. In some cases you need to buy premium plugins in order to get the functionalities you want. Or if you need to do something extremely sophisticated and customized, you might need to work with WordPress developers.

In most cases though, you can figure out by yourself how to do what you need with WordPress. It;s juts that the learning curve is steeper. If you’re willing to dedicate time though, WordPress can take you very far.

Wix is also a website builder focused on offering a lot of great features. They keep themselves at the cutting edge of innovation, adding new features every month.

Moreover, they also have an app market that you can visit when you don’t find a feature you need in the standard Wix offering. You can find there a lot of third party apps that allow you to expand the functionalities of your site.

Ease of Use

Wix balances very well ease of use and complexity. Despite offering so many features, it’s still easy to use. This is a big benefit if you’re for example a solopreneur that needs to spend as much time as possible on building the business, not on baby-sitting the site.

Squarespace offers you more options, while still delivering well on the ease of use. I believe Wix is easier to use than Squarespace, as the latter has a steeper learning curve.

However, I would say that neither of them is hard to use. If you want to get your site up and running as soon as possible, Wix is probably a better choice. If you want to invest more time in tweaking the design of your site to make it look stunning, Squarespace is better.


Wix offers support via their Support Center, forums and also via email and phone (6am to 5pm PST). Currently there’s no live chat.

Squarespace provides support via their Knowledge Center, forums, email (24/7) and they also have live chat (3am to 8pm EST, Monday through Friday). They are very fast in responding to requests, having a policy to respond emails within 1 hour. Wow!


Wix offers a free plan that you can use for an unlimited time to play around, try the features and see if you like the interface and the whole experience.

Wix plans start at $5 per month, paid annually ($7 month to month). However, with this entry level premium plan Wix still places their advertising on your site. So, I suggest to take a look as an entry point at the Combo plan, which is $10 per month, paid annually ($14 month to month).

You can take a look at all Wix premium plans here.

Squarespace doesn’t have any free plan. It does offer a free 14 days trial though, so you can test drive the platform. Then you need to choose one of the paid plans, which you can find here.

For Squarespace there are 2 paid plans:

  • Personal: $12 month, paid annualy or $16 month to month and
  • Business: $18 month, billed annually or $26 month to month

Conclusion: What Should You Choose, Wix or Squarespace?

They are both great website builders.

I believe Wix is the best overall website builder, balancing a set of awesome, innovative features with sleek designs, ease of use and good support.

Do you need to get your site live really quick? Go with Wix and in a few hours you can have your own professional site.

Squarespace is king when it comes to design. So if the visual part ranks high on your agenda, give it a thought. The learning curve is a bit steeper, but the great support and the cool features make up for it.

Wix offers a free plan and Squarespace a free trial. So, there’s no reason to test drive one or both of them. It’s risk-free, so check them out, make your choice and start your website!

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